Going by the fact that Nigeria must survive as a democratic nation, the Broadcast Industry needs a breath of survival as it struggles to operate.
The major stakeholder of the industry, Broadcasting Organisation of Nigeria (BON), raised this alarm this weekend in a speech by the Executive Secretary, Dr. Yemisi Bamgbose. According to the organisation, except if the Government gives quick aid to the industry, many radio and television stations would soon lay off staff “because they can no longer meet their obligation to these staff or operate long hours”, adding that “many will shut down to give way to fake news”
According to the statement:
A. Even before the announcement of the total collapse of the National Electricity Grid, public power supply had been epileptic, at best, and bills for the non-available power supply kept and keep rising unabated.
B. There is a lingering scarcity of petroleum products and diesel, which fuel the generating sets of these organisations, and have more than doubled in price over the last four months.
C. The value of the Naira has tumbled so badly while remaining very scarce, affecting the repairs and replacement of broadcast equipment, all of which are imported.
D. The National Broadcasting Commission’s levy of 2.5 % on turnover (not profit) outside of Station License fees, Federal Statutory taxes, State and Local Government taxes and Levies combine to impose a huge burden on the retained revenues of Broadcast Licensees.
E. All broadcast stations (Radio and Television, Private and Public) are supported by the same pool of advertisers and while broadcast stations are increasing in number, advertising fund has been reducing over the last ten years, owing to the dwindling economy, and this has adversely affected the income of Broadcast Organisations even as operating costs are increasing daily.
Radio and Television stations typically need approximately 500,000 to 700,000 and 700,000 to 1,000,000 daily to run generators, which have become their main sources of power supply, to maintain their transmissions and keep the equipment at the optimal temperatures necessary for the efficient performance and sustaining the projected lifespan of their equipment.
Broadcast media, being the source that the public turn to for authenticating breaking news, must gather information, produce programmes and transmit same to keep the public informed and entertained.
With diesel costs averaging more than N700 per litre and having to resort to buying petrol, from the black market, at more than N200 per litre, Broadcast Organisations are recording such huge deficits that have resulted in staff salaries being delayed.
These issues have to be addressed urgently to avoid the total shutdown of operations by Broadcast Organisations, most of which have resorted to reducing transmission hours.
The Nigerian Public and indeed Governments at all levels, are served by these Radio and Television Stations; ensuring that the society is well informed and providing outlets for the governments in its obligation for public enlightenment.
Broadcast organisations that are, and have been for a while now, struggling to keep their stations on air, are doing so in order to ensure unfettered access to verified and authentic information which helps to avoid the chaos that could arise from Fake News which could lead to public disorder.
If the issues raised here are not addressed immediately, it portends grave consequences for the Nation as accurate, verified and information dissemination, pubic enlightenment and entertainment provided by conventional media organisations might no longer be available, giving way to uninhibited proliferation of fake news and unverified information.
If this happens, it will be difficult to counter hate speech and misleading information that could heat up the polity and exacerbate the already precarious security and fragile peace of the country.
The organisation, in its positive effort to provide solutions, partly advises:
That there should be an immediate audit of the Digital Access Fee (DAF), currently being collected on behalf of Broadcasters in the Digital Switch Over process;
That the collection of this fee over the last five years should have amounted to a huge sum running into billions of Naira and the funds should be used to ameliorate the current liquidity challenges of the broadcasters much as the Petroleum Equalisation Fund (PEF) was used to relieve the transportation costs from the ports of landing of petroleum products to the remote areas of Nigeria;
That the collection of the Digital Access Fees should be domiciled in the National Broadcasting Commission immediately;
That the Federal and State Broadcast organisations should be designated as Public Broadcasters which should only be funded through the Radio and Television License Fees and should not play in the advertising space.
From the above, it is hard to fault BON’s position, even as we all realise that the current economic situation threatens every sector of the economy. But as we march to consolidate our democracy, the broadcast industry is one of the most sensitive sectors that must be jealously encouraged to assist the success of such consolidation.
Broadcast media owners and practitioners have been managing to keep afloat, and have regulated their major means of livelihood, the advertisements, beyond the common man’s reach. Their rates have actually excluded a segment of the populace, discouraging the necessary all-inclusion practice. This, in reality, is a dangerous trend.
It requires an ordinary glance of BON’s x-ray of the current status of the industry to raise a common voice of request to the government for urgent actions to cushion these harsh, unenviable environments.