It would be recalled that the controversy began after filmmaker Kunle Afolayan criticised the growing trend, saying Nollywood was relying too much on dancing to sell films.
His remarks were widely interpreted to be targeting Funke Akindele and Toyin Abraham, two actresses known for using such methods.
Funke Akindele responded on social media, telling Kunle Afolayan not to blame her for his challenges and urging him to create his own path.
Iyabo Ojo supported Funke, describing Afolayan’s comments as jealousy, while Omotola Jalade Ekeinde backed his view, insisting she would never dance to promote a movie.
Toyin Abraham chose a calmer approach, with her team confirming that Kunle Afolayan had privately explained his position.
Mo Abudu stated that although dance promotions work for Funke and Toyin, it is not her own style, while Regina Chukwu called for unity, reminding colleagues that success comes “turn by turn.”
Meanwhile, Kunle Afolayan later clarified that he was not attacking anyone but only expressing his personal preference.
Speaking on TVC News, Jide Kosoko acknowledged that while dancing has delivered results for some actors, it is not the most effective way to market films. He emphasised that Nollywood needs a more structured and organised approach to promotion.
“There is nothing bad about that style for her, but I’m telling you it is not the best. There should be a more organised way of promoting our movies.”
Jide Kosoko pointed out that Funke Akindele’s strategy has worked well and attracted attention, making it a practical choice in the Nigerian entertainment space.
He explained that since the ultimate goal of promotion is to generate returns, her method can be considered successful. “Funke thought it was wise to do something that could bring attention, and she did it. And it’s working for her and a lot of us, too. At the end of the day, what you are looking for is returns.”
The veteran actor further explained that Nigeria’s entertainment environment is different from what is seen in other parts of the world. He noted that in many countries, actors do not dance to promote their films, and such practices are not considered standard.
However, he emphasised that the Nigerian context has its own unique demands. “I’ve travelled a lot, and I know that people elsewhere, even actors, don’t dance about their movies. That is not the standard. But unfortunately, our environment is different”.
Jide Kosoko’s comments add another respected voice to the ongoing conversation about how Nollywood should balance creativity with professionalism in film promotion.
