These ‘New Era’ Broadcasters

47

For five days, I have exercised utmost restraint on this subject – an issue that has tormented me for days. In my rating of General Ibrahim Babangida’s achievements in his eight years as Military President, the Liberalisation of Ownership of the Media (RADIO) ranks next to the Construction of The Third Mainland Bridge in Lagos.

In spite of the fact that the first beneficiary of the policy is one of their friends, Dr. Raymond Dokpesi, with the establishment of Ray Power FM, Abuja – first privately owned radio station on Nigeria – under the umbrella of Daar Communications Ltd, I still wonder what informed General Babangida’s action.

Conscious of the Power of Radio as a potent channel of communication – the reach, the spontaneity and consummate impact, his letting go of government monopoly of ownership of such vital tool, pivotal in military coup architecture and execution, still agitates my mind. Why he did, is a question I desire to ask him, in the event of an opportunity to meet him.

Remember, the Ikoyi, Lagos National Headquarters of Radio Nigeria?

I remember vividly the Martial Music signature tune and the Fellow Nigerians salutation on the National Network of Radio Nigeria, usually broadcast from the Ikoyi studio, in the wake of a military coup, in years gone by.

ayo_akinyemi_02
AYO AKINYEMI

It was at the Ikoyi Broadcasting House that then Colonel Ibrahim Babangida disarmed Lt. Colonel Bukar Sukar Dimka to foil the Friday, 13 February 1976 military coup that claimed the life of General Murtala Muhammed, Head of State.

It was also from the Ikoyi Broadcasting House that the announcement of the Gideon Orka’s coup attempt of Monday, 22 April 1990, that rattled General Babangida, was made.

nbc

Whatever inspired General Babangida to consent to Private Ownership of Broadcast Media in Nigeria, believably, had a touch of providence.

The proliferation of privately owned radio and television stations, on the positive side, has created job opportunities for hundreds, even thousands.

Notably, in this our ancient city of Ibadan alone, the count is in the neighborhood of 30 FM stations.

On the negative side however, sadly, professionalism has nosedived. Quality of presentation has also been on the decline. Broadcasting has become that of anything goes. A profession for all comers.

Some of the new generation presenters, who now wear the tag: On Air Personality – are so conceited with overblown opinion of themselves.

lai_mahammed
LAI MOHAMMED

Performance of most of the presenters, who see themselves as superstars, is only passable.

Imagine a presenter, analyst or commentator, a staff of a radio station, saying on air that he does not care, whatever anyone listening out there, feels about his views or position on issues.

So egoistic, not realising that talking down to the listener is rude, uncivilised and, above all, unprofessional.

As I stated earlier, it is with moderated reluctance that I resolved to do this.

I was piqued by the reaction of one of the top/star presenters on Fresh FM, 105.9, Ibadan, Tope Edwards Esq, to the comment by a caller on his programme last Tuesday, May 19, morning,

He did not take kindly to the personal opinion of the listener who felt that he and the analyst on the beat, that morning – Emma Jimoh, were always too critical and hard on the Federal Government, in their commentaries.

The anchor man, who, from his tone was undisguisedly irritated, asked the caller, what he does for a living.

The caller, who rightly felt insulted, refused to answer the question.

Tope said if the caller was not a journalist, he had no right or qualification to challenge his professional competence or teach him how to do his job…

When he was signing off on the programme, that morning, he also took a swipe at the caller based on the assumption that the man, in his comments, alluded he might be doing a hatchet job on the programme for a pay-master’s ‘ISE OBO T’OBO JE’ Tope concluded.

I am of the opinion that the conduct of the anchor-man, in that instance, was not the best. The listener that phoned in has the right to his opinion. The moderator, by virtue of his position, is expected to be tolerant, impartial and not impervious to criticism or seemingly unpleasant or uncomplementary remarks/observations of the listener, no matter how distasteful.

The listener, is the customer, who is presumed to be right…albeit, always.

A listener does not have to be a trained journalist, a trained broadcaster, to make observations on aired programmes or the conduct of the presenter/commentator.

The ‘New Era’ or ‘New Generation’ On-Air-Personalities, should appreciate the fact that they are only privileged to be behind the microphone to reach the ears of hundreds and thousands. It is not that they are wiser, better, more exposed or more knowledgeable than hundreds and thousands of heads outside there, listening to them.

Criticism is cheap. It is also easy to postulate, articulate and pontificate.

Our ‘modern day radical, firebrand broadcasters’ should not wear the toga of the proverbial killer who does not take kindly to the parade of lethal weapons in his vicinity.

They should be receptive to criticisms. No one is infallible. Perfection belongs to God alone.

Share.

About Author

47 Comments

  1. I’m really impressed with your writing skills as well as with the layout on your blog.
    Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it’s rare
    to see a nice blog like this one these days.

  2. I like the helpful information you supply in your articles.
    I’ll bookmark your weblog and take a look at once more right here regularly.

    I’m slightly sure I’ll be told many new stuff right here!
    Good luck for the next!

    My page; lpe88 online

  3. Pretty nice post. I simply stumbled upon your weblog and wanted to say that I’ve truly loved surfing around your
    blog posts. After all I’ll be subscribing for your rss feed and
    I hope you write again very soon!

    Also visit my page: pussy888 online

  4. Hmm it appears like your blog ate my first comment (it was extremely long)
    so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.

    I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any suggestions for beginner blog writers? I’d really appreciate it.

    Look at my blog post free download game king855

  5. I was recommended this blog by way of my cousin. I’m
    now not sure whether or not this publish is written through him as nobody else know such special
    about my difficulty. You are incredible!
    Thank you!

  6. Do you have a spam issue on this website; I also am a blogger, and I was curious
    about your situation; we have developed some nice procedures and
    we are looking to trade techniques with others, why not
    shoot me an e-mail if interested.

    Feel free to visit my web page: rollex11 online

  7. I used to be recommended this website by way
    of my cousin. I’m no longer sure whether this submit is written by him as no one else understand such targeted approximately my problem.
    You’re wonderful! Thanks!

    Feel free to surf to my webpage xe88 game apk

  8. Good day! Would you mind if I share your blog with my myspace group?
    There’s a lot of folks that I think would really appreciate your content.
    Please let me know. Thanks

  9. Hey I know this is off topic but I was wondering if
    you knew of any widgets I could add to my blog that automatically tweet my newest
    twitter updates. I’ve been looking for a plug-in like this for quite some
    time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading
    your blog and I look forward to your new updates.

  10. It’s truly a ice aand helpful piece of info. I’m satisfied thatyou just shared this helpful information with us.Please keep uus up to date like this. Thans for sharing.

Leave A Reply