As one of the largest film industries globally, Nollywood not only entertains millions but also serves as a window into Nigeria’s varied social, cultural, and economic landscapes.
The Nigerian film industry is renowned for its dynamic inventiveness, wide range of narratives, and swift production speed.
Set apart by its volume, multi-cultural blend, diverse languages, and innovative music integration, the industry has a promising potential to grow tremendously in the future.
The Evolution of Filming
Stage performance, which included poetry and traditional dances, preceded the development of filmmaking in Nigeria.
However, this form of drama has undergone various changes in recent times from its traditional mode to more contemporary modes.
Decades later, the stage plays metamorphosed into TV operas and commercials with the likes of Duro Ladipo, Moses Olaiya, and Hubert Ogunde, at the forefront.
On the other hand, filmmakers switched from video home systems (VHS) to digital video disc (DVDs) with the introduction of digital technology, which improved film quality and decreased production costs.
In recent years, movie theatres, YouTube videos, and streaming services have been important channels for audience outreach.
Film production in Nigeria offers immense potential for job creation, skill development, and cultural exchange.
By showcasing Nigerian stories, values, and traditions, films play a crucial role in preserving heritage and fostering national pride. Filmmakers in Nigeria have grown to an extent where they now float their own film villages to attract global investments and partnerships with international organisations. With the film villages, the strenuous tasks of searching for film locations for epic movies have been mitigated.
Furthermore, with these economic innovations and advancements through collaborations with online streaming platforms like Netflix, Amazon Prime Video, and Showmax, the industry contributes significantly to the gross domestic product (GDP) and attracts international attention, positioning Nigeria as a creative hub.
NOLLYWOOD FILMS TO THE WORLD
Additionally, the Nollywood industry has seen an upsurge in blockbuster movies and shattering barriers in the world film industry.
What sets this new crop of movies apart is perhaps its increased attention to overall movie quality, making it more appealing to audiences.
A perfect instance is ‘Everybody Loves Jenifa’, a film by Funke Akindele, which is dubbed the highest-grossing Nollywood movie of all time.
The movie is part of the Jenifa franchise, which has been entertaining audiences since 2008.
Other top-grossing movies include, ‘A Tribe Called Judah’, ‘Battle on Buka Street’, ‘Omo Ghetto: The Saga’, and ‘The Wedding Party (1&2).
The groundbreaking achievement is not only owed to the tenacity of the filmmakers but the improvement of the crew and actors.
As a Nigerian residing in the United Kingdom, I have a unique perspective to the industry, shaped by my educational background and professional experiences.
Holding a BA in Theatre Arts from the University of Ibadan and an MA in Producing for Film and Television from Teesside University has helped me hone my craft both in Nigeria and the UK.
My journey behind the cameras with esteemed Nigerian movie producers and collaborative projects with UK-based teams have equipped me with a diverse skill set and a deep understanding of the industry’s dynamics.
By addressing critical issues such as poverty, corruption, and gender inequality through compelling storytelling, I aim to contribute to the ongoing discourse and drive societal progress. Together with fellow filmmakers, I believe we can harness the power of cinema to shape a brighter future for Nigeria.
Film production is more than just a creative endeavor; it is a strategic tool for economic growth and societal transformation. As we continue to push the boundaries of Nigerian cinema, we pave the way for a more enlightened, inclusive, and prosperous society.
The FUTURE OF NOLLYWOOD
Nollywood appears to have a bright future because of growing global exposure and technological breakthroughs.
Over time, filmmakers and producers are beginning to prioritise quality over quantity. Nollywood may continue to develop into a top-tier sector as more capital enters the market and new technologies, such as virtual production and better cameras, become more widely available.
Nigeria’s film industry has grown to be a major force in the continent, telling a variety of stories and making a substantial contribution to African culture. Even if there are still obstacles to overcome, the industry is well-positioned for future expansion and international recognition.
