Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communication. Transmission by radio or television is also referred to as broadcast. Simply put, broadcast means to cast or throw forth something in all directions at the same time; in this case, what is being cast or thrown…
A station that remains far from the ‘positively-maddening’ crowd would end up pitching its strength in quick sand, rather than ‘in the sands of time’. Every radio station is expected to be popularly perceived by its audience as the ‘numero uno’; its news monger; companion; friend; entertainer and informant. The station should speak the peoples’…
Even when it is eight years after the death of Nigerian music matriarch, Chief Mrs Christianah Uduak Essien-Igbokwe better known in the music parlance as Christy Essien Igbokwe her works still continue to roar and speak in volumes. Taking a look at her profile, I couldn’t help but got swept off my feet. I noticed…
Broadcasting is a creative medium, characterised by professionalism, choice and innovation to serve the interest of the general public. Its utilisation of audio and video technology makes it capable of reaching the audience simultaneously, availing mankind with the best means of information dissemination and reception. It also enables the individual to share in and contribute…
Political activists before Independence might not want to agree in all totality that no matter how Colonialism might have been negatively tainted, Broadcasting in Africa particularly Nigeria is one of the gains Nigeria had from Colonialism. Nigeria for example was a colony of Britain, meaning that Nigeria was governed by people from another country which…
Broadcasting is a central institution in any modern society. It is a major repository of knowledge with the cultural authority and power to define what we know, if not even how we act. More than any other genre of media, broadcasting sets societal agenda and influences all other social institutions and processes. It has moved…
